media

Media and Information Literacy (MIL) - Media and Information Languages 1. Media and Information Languages Prepared by : MARK JHON C. OXILLO 2.  Media Languages - are codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience 3.  CODES 4.  Codes - are systems of signs that when put together create meaning * Semiotics - study of signs 5.  Types of Codes:  SYMBOLIC CODES  WRITTEN CODES  TECHNICAL CODES 6.  SYMBOLIC CODES - show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. ) or iconic symbols that are easily understood 7.  What does a Red Rose symbolizes? A red rose may convey Romance or Love. 8.  What does a Clenched Fist symbolizes? A clenched fist may convey Anger. 9.  What does the colors in a Traffic Light symbolize? Red – Stop Green - Go Yellow - Ready 10.  ACTIVITY 11.  Form 4 groups. 12.  What to do? On a 1 whole sheet of paper, Think of a company nam